audio + design + art
Sum of Sounds
we are a sound strategy studio
We create the strategies that bring to life new sounds, music, tracks, sound identities. We want artists, projects, products and brands stablish consistent and profound sound and musical relationships with their audiences.
From an advertisement sound logo to promoting a music event, sound creates an emotional bond with your audience like no other medium can.
(for part of the population)
sound is our first language space
LISTENING
We still learn in the womb to recognize intonations, intentions and
melodies, intuitively and naturally.
That's why it's easy to understand a song, even when it doesn't have lyrics. We understand your intent even though we can't explain why it sounds happy, sad, uplifiting or reflective.
EXPRESSION
When we learn to speak, we also bring with us the reproduction of this sound semantics. Expressing our feelings not only in words, but in rhythm, melody and tonality.
Most people can sing a song, even out of tune, without study or theoretical understanding.
IDENTIFICATION
By means of sound we also establish relationship. It's not just recognizing sign or message, it's identifying, it involves emotion.
Using music as an example again, our relationship with songs settles in a sentimental space, we recognize ourselves, not only in message, but also in the intent and style of a song.
for us, sound identity is more than just sound logo
A sound logo works like a nickname, a way of soundly recognizing a brand, such as Tudum from Netflix.
The identity goes beyond the "name" and can express its values in the sounds, melodies, rhythms, styles, music and tracks present in each sound product.
strategy
Andre Gonzales, baritone, carries in his heart a sensitivity with the same weight as the voice of an unmistakable announcer. Along with Beto, he played and composed at Móveis Coloniais de Acaju for 20 years. In the last 5 years he conceived the Mr. Gonzales Serenata Orchestra together with Gustavo Dreher. He is a designer and loves Letraset.
creation
Beto Mejia likes to put sounds into words and pictures. He composed and played for 18 years in the band Móveis Coloniais de Acaju together with André Gonzales. He has 3 solo albums, the last one is an album for kids. Living in São Paulo for more than10 years, he has been producing soundtracks and sound content for different types of projects and clients.
production
Gustavo Dreher worked on several albums by several iconic generations of artists from South of Brazil, including Jupiter Maçã, Ultramen and Wander Wildner. When he lived in Rio, he worked for 3 years at the Dado Villa-Lobos studio. At that time he worked on projects with Chico Buarque, Zeca Pagodinho, Armandinho and also composing and finalizing pieces for cinema and advertising. Currently living in Brasília, he participates in the Remobília projects together with André and Beto.
For over 20 years sound has been the raw material of our work. We had a band, we recorded and played with renowned artists, we made soundtracks, and sound designs for a lot of visual pieces, like movies, music videos and others.
BRANDS
We are the result of the encounter. United, we are syllables, words, melodies, music, feelings, trails, stories, identities.
We are consonant. We sound together.
